As I was driving through my town a few weeks ago, I noticed a bank was changing it’s signage in front of the building. I thought, awww, that’s nice, they’re changing their signage, which means they’ll have to change their receipts, letterhead, cards, desktop displays and more. Who do you think gets to pay for that??? You and I! Well, you, if you are a bank customer.
Every time they merge (and this wasn’t a merger. They just changed their name) the must change everything with their name on it. Now take a moment and think of how much that entails.
I will grant you that credit unions merge, but it isn’t often. Credit unions are here to help people, not fleece them. Credit unions do merge, but rarely.
So the next time you hear that your bank is merging or changing it’s name, ask them how much is this going to cost me.
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